Japan's 60-Year-Old Product That Helps With Every Skin Problem

Elinor Block


Call me mad, but I get excited when I discover a brand that promises to do something brilliant to my skin. Call me romantic, but it's even better when it comes with an incredible backstory. Yu-Be moisturising skin cream originally comes from Japan and was invented by a pharmacist in the 1950s, and ever since it has been Japan's top-selling skincare cream. Not only that, but the first Japanese female mountain climber to go up Mount Everest, Sumiyo Tsuzuki, only took a tube of Yu-Be with her to ensure her skin was moisturised at the summit. That's a serious dedication to a skincare regimen. The real question, however, is did it work for me? Keep scrolling to read the review and to find out where to shop it right now.

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