It’s True! You Can Now Shop Sephora Online in Australia

Lisa Patulny

Since the grand opening of Sephora in Sydney’s Pitt Street Mall in December last year, we’ve been hounding the PR team for news the mega beauty chain would soon make shopping online a reality. Turns out, it wasn’t just us doing the nagging. Sephora’s Country Manager Libby Amelia says: “We’ve received so many pleas to take Sephora online since the launch—too many to count!” Well, today is the day our collective online shopping dreams come true, with officially available for purchase.

Amelia says the online shopping experience will closely follow the gold standard service you’d expect to find in-store, with access to information on beauty trends, how-to videos, and a customer review platform available. “We have also implemented a ‘waitlist me’ button on all products, where customers can be notified when their favourite products are back in stock.” Handy! Best of all, the free samples you receive with purchase in store will be replicated online with the option to select your favourites at checkout.

To celebrate Sephora Australia’s long-awaited leap into online shopping, we’ve compiled our favourite Sephora products for you to add-to-cart. Keep scrolling to see what they are!

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