Urban Decay's Co-Founder Just Gave Us a Hint on the Next Naked Palette
It's fair to say pretty much everyone who is into beauty has heard of the Urban Decay Naked Palette. First up, there was the original (you know the one). It was the perfect mix of creamy nude shades that changed the world of eye shadow for the better. Following the wild success, Naked2 (more neutrals), Naked3 (pinky nudes), and Naked Heat (warm browns and oranges) were welcomed into Mecca with great fanfare. So when we were given the chance to chat with Urban Decay co-founder and chief creative officer Wende Zomnir, naturally we had to ask what's next? While she remained tight-lipped for the most part, she did let slip a couple of hints that have us very excited for what's to come. Full of makeup wisdom, Zomnir didn't stop there. She also clued us in on how to execute the perfect sheer summer foundation, and how to avoid "Insta-brows" among other gems.
Keep scrolling for our full Q&A.
Byrdie Australia: What is coming from Urban Decay that you're calling out as the next Naked Palette?
Wende Zomnir: Naked Heat just launched but there is something coming next year. It's another palette, but I can't tell you exactly what it is. I'm super excited about it. Without teasing too much, I know Byrdie girls will love it.
What I will say is that you're going to see a lot of metallics, especially as we come into the holiday season. I think it's a huge trend at the moment—you can already see it in lipsticks and eyeshadows. At Urban Decay, we now have the technology to make metallic lipstick pigments more comfortable. Before they were drying and sucked the life out of your lips, now they're hydrating and pretty.
B: What do you love most about the way Australian women look and view beauty?
WZ: I love the passion. I went into Mecca and I was blown away by how great everyone's makeup looked. It was very on-trend and well done. Australian beauty is a little less intense than that super hardcore beauty girls in the US, but I kind of like that better.
B: Do you think there is such a thing as too much makeup?
WZ: Being good at applying your makeup and knowing when to stop are two different things. I used to be that girl in the room that had the most makeup on—people wondered how one person could wear so much. I used to be sent home from school for wearing too much, but now I think to myself, gosh, do I have enough on? It's really become such a thing in the US, especially with all the beauty influencers.
B: What's the most common questions you're asked by Urban Decay customers?
WZ: How to do a smoky eye. Or how to contour. It's usually a trend-specific how-to question.
B: Do you think it's because people find them hard to execute?
WZ: I think when you're in the makeup world looking out, it all of it seems obvious. I'll look at a makeup look just know how to do it. But sometimes, for the average person, it's harder. They want step-by-step advice. I think YouTube and social media have been great for that. Five years ago, I couldn't have sold a colour corrector if I tried, but now we can't keep it in stock. Because beauty influencers are showing people how to use them, all of a sudden they sell like crazy.
B: Are there any trends that you're well and truly over?
WZ: I think the super hardcore "Insta-brow" is over. It's the super arched, painted on, faded from bottom to top look. There's nothing natural about it. I think there's nothing better than a great brow, I've been saying it for years. Fifteen years ago, Forbes asked me what would be the one piece of advice I'd give if a woman was to only do one thing to her face of a morning? I said to groom your brows. Even if you don't want to wear any makeup, if your brows are groomed, you looked pulled together.
B: Do you have any advice to share when it comes to building a brand to such a high cult status? Is there a secret?
WZ: I think the secret is not a secret at all. I'm a makeup junkie, so I create makeup for other women who love makeup. I tell my team people don't want to buy things from corporations, they want to buy things from other people, so every single thing we do has to have our own personal touch on it. It has to feel like I'm giving a little piece of myself. My team and I are just really passionate. Also, we have a dog-friendly office, and I think that really helps.
B: If you had three minutes to put your makeup on, what would you do?
WZ: I would use Urban Decay's One & Done, a clear gel on my eyebrows, a black pencil on the inside of my upper lids only, then I would put on the spring 2018 lip gloss [coming soon]. It's so great, you're going to love it.
B: What's your best time-saving beauty hack?
WZ: The One & Done will make you glowy, but if you want just a bit more coverage, add half a pump of Urban Decay Naked Skin Liquid Foundation. You'll get a bit more coverage, but still have a dewy complexion.
B: Any other beauty hacks you can share?
WZ: If you've bought a serum that doesn't really work and you feel like you’re stuck with it, just use it as a hand and elbow treatment. Also, I always eat a little coconut oil for health benefits, but I eat it with a gelato or dessert spoon rather than a regular spoon. It's really rich, so you've got to get the correct amount every time.