The 3 Cult-Loved Products Violet Grey Can Never Keep in Stock
With one brick-and-mortar store located in the beating heart of West Hollywood and a globally beloved website coined "The Industry's Beauty Edit", Violet Grey is essentially every beauty lover's ultimate oasis when it comes to elevated yet discerning product curation. If you don't know the unique story of the beauty destination's birth (it all started with an insatiable quest for the best eyelash curler), you can read more about it here. But to cut to the chase, its fawn-worthy product stock is the result of the Violet Code—an exclusive, highly talented grouping of the industry's top-tier professionals—from makeup artists to dermatologists to celebrities, and the products their unparalleled intel has deemed "the best". Dreamy, right?
That being said, the website is steeped in luxury, which involves a greater ratio of hefty price tags than your average jaunt to the drugstore. But what's truly lovely and addictively distinguishable about Violet Grey is the "discovery factor". By carrying the best brands and products in the industry, which have been "discovered, tested, approved, and filed," by those aforementioned experts, you're sure to find a slew of new beauty obsessions every time you step into the brand's glossy embrace. And if you're at first overwhelmed or unsure where to start, we honestly wouldn't blame you. Therefore, when we received a list from Violet Grey HQ detailing the top products the brand is perpetually unable to keep in stock, we were intrigued. Plus, to add even more beauty-loving fuel to the fire, Violet Grey's beauty director Jayme Cyk lent her personal two cents about the best sellers. Violet Grey don't ship to Australia, but you can pick up the edit at other retailers. Curious to find out which covetable beauty products Violet Grey shoppers compulsively collect? Keep scrolling.
Is $440 a little bit of a hard sell when it comes to affordability? Maybe. That being said, if you ask Cyk (or Team Byrdie), this forever-lasting bottle of hyaluronic acid serum is worth the initial splurge. Cyk especially recommends applying it pre–plane travel (and again right before she lands) instead of using a face mask.
"This baby contains 22 botanical ingredients and is processed similarly to the founder's family vineyard in Napa," Cyk says. She suggests using it as a serum or even replacing your current morning and evening moisturiser with it to "brighten, calm redness, and nourish the complexion."
Interestingly, celebrity makeup artist Jillian Dempsey's cheek tint is the one best-selling makeup product to make the list. Here's why Cyk thinks it's especially popular: "This balm-like blush is infused with natural ingredients, which leave behind a flush of colour reminiscent of a time that you didn't even need to put on makeup. Think: freshman year of high school." Um, we'll take all six shades.