Trend Alert: "Upside-Down" Eye Makeup Is Taking Over
From colour-contoured eyelashes to draped blush and holographic lipstick, this year has been all about putting a colourful and unexpected twist on our daily makeup. And it shows no sign of stopping anytime soon, especially since summer is the perfect season to experiment with your look. (If you happen to be in need of some bold-hued inspiration, check out the impressionist eye shadow that Chanel models wore on the couture catwalk earlier this month; it was major.)
The newest trend that's taking over Hollywood falls right in line with the fun and vibrant makeup mood. The trend is called upside-down makeup, and contrary to what you may be picturing, it's actually quite stunning. Celebs think so, too—everyone from Shay Mitchell to Camilla Belle and Olivia Munn has tried the look on for size. Keep reading to see the upside-down makeup trend and how you can replicate it for yourself!
Although it's not the first time we've seen this makeup look (formerly referred to simply as bottom liner), it's becoming much more buzzed about now. According to makeup artist Kelli J. Bartlett, director of artistry at Glamsquad, "The upside-down makeup trend is a new take on the reverse smokey eye or drop eye shadow. Instead of the focus being on the lid and crease of the eye, a pop of colour is concentrated on the lower lash line. This creates an unexpected yet chic look, perfect for experimenting with colour."
Bartlett likes using a pencil and eye shadow when creating an upside-down makeup look since a combination of the two allows for vivid colour that lasts. "It creates the ultimate high-impact colour," she says. To start, take a pencil and line the bottom inner lash line, making sure to "wiggle" between lashes to avoid any gaps. Then rim directly below that, smudging as you go for a soft yet vibrant result. "A good rule of thumb is not to drop the liner any lower than the tip of where your bottom lash touches your face," says Bartlett. You know, just so it looks chic and not like you have a bruised eye. Finally, pick an eye shadow that matches the liner, and press it over the entire lash line—easy peasy.
To get the look, try By Terry Crayon Kohl Terrybly Colour Eye Pencil ($44), which won't crease or fade throughout the day. (We like the shade Barouque Blue, which is a deep, slightly shimmery blue). Then follow up with NYX Matte Eyeshadow ($7) in shade Stripped.
Next, read about the bright pink illuminating powder that might just take over the planet.