The 2017 Hair Colour Guide, Straight From Pinterest
Pinterest is the like the beauty almanac for hair colours. Bloggers, stylists, and regular Pinners alike are constantly posting and sharing the hottest shades of the season, and often times, a trend is birthed from a Pin on the site (here's looking at you, Pink Champagne and Mother of Pearl Blond).
To find out which shades are reigning supreme on Pinterest right now, we got in touch with the site's reps who laid out the most searched colours of the season. We weren't surprised to find crazy-popular colours like rose gold and platinum at the top of the list, but these newcomers were followed by veteran hues that clearly aren't going anywhere any time soon. Take a look for yourself below!
Rose Gold Brunette
Pinterest's rep tells us that while this shade has been around for ages, Pinners are particularly interested in this hue, with searches for platinum blonde up 30% YoY. The trick to maintaining icy-blonde colour? Shampooing less. According to Aura Friedman of Sally Hershberger salon in NYC, "I recommend my blondes wash once a week. The less you wash it, the better it is for your hair and for your colour. When you do wash, try to use cooler water—this helps to keep the cuticle closed and will allow the colour to last longer." We love Evo Fabuloso Platinum Blonde Conditioner to keep things fresh.
"Up more than 20%, people are loving lighter pastel shades," Pinterest's rep says. Pared-down, washed-out pastels have been practically everywhere in the past few months—our Instagram feeds are essentially a constant grid of baby hues. Says Kate Reid, director of colour and resident pigment guru at Kevin Murphy, "Soft pastels have a feminine feel to them, and for a seasoned blonde looking for a change while staying fashion-forward, it makes sense to explore soft pastels."
Searches for this warm, melted colour are up a whopping 220%. We imagine numbers are especially high for this hue this time of year as we ride out the last of the colder months.
Auburn balayage's cooler (in terms of tone, not popularity) sister, caramel balayage had searches rise 100% this season. Similar to tigereye hair color, it's achieved with "hand-painted caramel highlights paired with a warm or dark chocolate base," according to Corey Tuttle, a Honey Artists hairstylist.
Have you tested any of these hues yet? Tell us below!