This Pro Photography Trick Is the Secret to Flawless Strobing
Last week I was lucky enough to share a cold-pressed juice and some studio time with the team from Smashbox, including co-founder Davis Factor (Max Factor's grandson—no biggie), CEO Beth DiNardo and global pro lead artist Lori Taylor Davis (who is just as into Jane Fonda and RuPaul's Drag Race as I am). Trust me when I say that there is nothing these guys don't know about makeup.
We chatted about everything from Instagram beauty trends to the changing landscape of beauty education by way of YouTube tutorials and honestly? I walked away from the interview with a goldmine of tips and tricks, and wishing I had the whole team on speed-dial. That said, one hack in particular stood out, in part because it addressed a mistake I make every single day—neglecting to consider lighting conditions before I put on my makeup.
In the age of camera-phones and selfies this seems like an obvious misstep, but it's one I make constantly. According to DiNardo, I'm not alone: "We did research in our lighting studio where we had people put their makeup on in a bathroom and then go out into daylight. We showed them a picture of themselves once outside, and their makeup didn’t look like what they thought it would." Sound familiar? I have a similar experience, oh, just about every single morning.
The variance between what you think you look like, and what you actually look like, is never greater than when using shimmery products. One false move and your subtly highlighted cheekbone can turn into a one-woman homage to glitter. DiNardo says strobing in particular is something that should be customised to the event you're attending: "Some people strobe in a dark room, then go outside to meet their friends and they look metallic. You’ve got to be geographically appropriate when you strobe—tailor it to where you're going, whether that's a disco or just outdoors." Davis agrees: "Always put your makeup on in the light you’re going to walk out into otherwise it’s not going to look the same. That is the secret to good makeup." Simple but solid.
A cream highlighter means if you do happen to overdo your strobing, you can blend it down on the go. Keep scrolling to shop our favourites.