Sephora Stocks Thousands of Products: Meet Its Top 10 for 2018
Sephora is my happy place. Any stressful work day or mundane grocery run is made better by a brief rendezvous in the massive beauty retailer. And it seems no matter how many times I find myself perusing the shelves, there's always something shiny and new to play with. It truly is a magical beauty wonderland, and the rest of the country agrees. According to the the 2018 Love List Brand Affinity Index (as developed by Goldman Sachs and Conde Nast), gen Z and millennial consumers ranked Sephora number one as their favourite brand, store or website in the beauty retail category. Not bad, hey?
But what are people actually buying, I wondered (aside from the constantly sold-out It Cosmetics CC Cream in shade Medium)? In a bid to find out, I asked Sephora to share its top 10 selling products of 2018. The results proved that makeup reigns supreme, Australians love a bargain, and apparently, we're all masking in the foot department. Yep, true story.
Keep scrolling for the complete list.