Rosie Huntington-Whiteley Is Maybe, Possibly Coming Out With a Makeup Line
It was just any other morning, scrolling through Instagram, passing by cute dog pics and street style shots, when all of a sudden, Rosie Huntington-Whiteley's face started appearing in pieces—first her signature full lips and nose, then her chiseled cheekbones, then her eyes. These tiles made up an announcement on her Instagram grid spelling out the words Rose Inc. and an accompanying link-in-bio to roseinc.com. The site doesn't tell us much more than that we can "Skip to the front of the line" by submitting our email (which we did immediately, of course), to which we got a confirmation that we were subscribed—but to what? In the campaign photos, Rosie is done up in bright pink blush and makeup artist Katie Jane Hughes's signature glowing skin, so we're assuming she could perhaps be coming out with a makeup line.
The model already has a collection with Autograph, only available at Marks and Spencer, which is full of peach, pink, and bronze hues, as well as dreamy rose-scented perfumes, but Rose Inc. could be a stab at her own eponymous line (that's hopefully more widely distributed).
Alternatively, the tagline on Rose Inc.'s Instagram page is "Beauty from the Insider out," which implies that perhaps the brand is a beauty community, especially given the email subscription. Will we be sent tips? Blog posts? As we sit here writing this, an email came in, presumably written by Rosie, saying "I can't wait to show you everything I have been working on—and to have you be a part of it, too." So until then, we'll just continue refreshing our browsers as we anxiously await Rose Inc.'s ribbon cutting.
In the meantime, shop Rosie's favourite makeup products below:
In her Vogue beauty tutorial video, Rosie grabs Erborian's Glow Crème and BB Crème for a "baby skin" look.
While Huntington-Whiteley says she typically doesn't wear eye shadow during the day, she's "obsessed" with Jillian Dempsey's lid tints to make her eye colour "pop a tiny bit."
A self-proclaimed "lip balm freak," the model says this variation is her current favourite (Glossier don't deliver to Australia, but be sure to stock up next time you're O/S).
While this isn't the exact bronzer Huntington-Whiteley used in the video, but it's a close second. H-W uses a brush to define her cheekbones, making her already chiseled features pop.
Next up, take a look Rosie's nighttime beauty routine.