Beyond Ultra Violet: A Trend Forecaster Predicts 2018's Biggest Makeup Trends
2017 is well and truly over, and we look forward to what 2018 may have in store for us, our minds vacillate between politics and trends. While the newest beauty products aren't more important than, say, access to healthcare, they are a way for us to refresh. After all, with a new year comes the opportunity for us to reinvent ourselves and our beauty routines.
Enter Jane Buckingham. Buckingham has built a career as a trend forecaster, focusing on consumer insights. "We help companies and people understand what the trends will be, and more importantly, why they matter. It's not just about what we put on our faces but why we want to express the looks we do."
Keep scrolling to see Buckingham's 2018 beauty-trend predictions.
Rituel de Fille Rare Light Luminizer in Lunaris ($37)
"From a new iPhone to in-home robots, 'tech' is the buzzword of the season. But constantly buying the newest technology is pricey. So holographic and glittery makeup helps. We’ll be seeing all the colours of the rainbow on eyes, cheeks, and lips—sparkling like never before."
Tom Ford Eyeshadow Quad in Last Dance ($122)
"These days, makeup trends aren’t just 'pretty.' There's more of a focus on expressing yourself through art, emotion, and how you choose to present your face to the world. It’s no surprise then that we’ll be seeing bright blues and greens on the eyes. They’re dramatic, playful, and hard to miss."
Maybelline Color Sensational Lipcolor in Fatal Red ($18)
"Enough with the matte nudes, right? We're ready for red. Think youthful, fresh, and glossy—a modern spin on the Old Hollywood siren. From glitter to ombré fades to unfinished edges, wow them with an empowered, attention-grabbing red lip."