This Was the Most Popular Mascara on Pinterest in 2017, and for Good Reason
We've said it before and we'll say it again: There is a special art to mascara. We have a trusty office mascara, another formula for the soft and fluttery look we love to wear to brunch and beyond, and yet another dramatic formula for going out on a Saturday. We're just as picky about how we apply it (for proof, see our editor-approved tips and tricks to mastering mascara application).
Because of this long-running mascara fascination that we've had since middle school—and the makeup product on our lashes—we love finding new formulas and hearing about other ones that people are loving. Pinterest is a great source for this since beauty products are constantly trending across the social media platform. (Here we will formerly thank Pinterest for all the trusty product recommendations we've received over the years.)
The newest Pinterest data is here, and it shows which specific mascara was the most popular one throughout 2017. This classic fan-favourite formula has been a mainstay in our beauty bags for years, and we're happy to know that all of Pinterest agrees with us.
Too Faced's Better Than Sex Mascara ($33) was saved over 61,000 times on Pinterest in 2017. We're honestly not too surprised that it's the top trending mascara since it's been a popular pick ever since its launch.
The brush is curved like an hourglass to impart maximum volume (which is something we always yearn for). It's also strategically shaped to curl, lift, and separate the lashes for a more awake look. The real star, though, is the intense black pigment. It swipes on with a perfectly deep midnight-black colour that coats every lash for a bold look. The striking black is due to special peptides that keep the pigment vivid and opaque. The brand also included polymer-forming technology that binds to the lashes to avoid smudging.
According to Sephora, it's the number one best-selling prestige mascara in the U.S. as well, so rest assured that it's well-loved. Just be sure to wear a mascara primer if you plan on wearing it for long periods of time since it tends to flake just a tad after eight or so hours of wear. Nonetheless, it accomplishes those bold, voluminous lashes we love to wear on a weekend night out. Please excuse us while we dig this little pink tube out from the bottom of our makeup bags.