Pat McGrath Launches Her First-Ever Beauty Product

Lindsey Metrus

There's no denying makeup artist Pat McGrath is a complete legend. Having worked with top celebrites like JLo, Jennifer Aniston, and Madonna, it's safe to say her work will go down in beauty history. If ever there were someone to release a line of beauty products, we'd want it to be McGrath (after all, she is the mastermind behind Dior's Diorshow Mascara ($52). So when McGrath began teasing us with videos on Instagram of a beakerful of sparkly gold formula with the caption "COMING SOON..." we should have known we were in for a huge surprise.

Thanks be to the makeup gods, because today, McGrath announced her first-ever product, Gold 001. It's a sparkly gold paint that can be used on eyes, lips, face, and anywhere else you fancy. Fittingly, a regal product such as this had to be accompanied by a star-studded and glamorous launch party in the Jardins des Tuileries during Paris Fashion Week. Celebs like Bella Hadid, Hailey Baldwin, Stella Maxwell, and Kris Jenner all came to show their support (with many wearing the pretty gold paint themselves, of course).


If you want to get your hands on this amazing new item, you're going to have to act quickly—a limited run of 1000 will be released later this year on In any event, it's sure to be a luxe product, especially since the packaging will don this "warning" message: “Causes a heightened sense of confidence and a potential overdose of glamour." Sounds so intriguing.

What's McGrath's take on her first product? As expected, she's completely thrilled: “Gold 001 is a one off revolutionary highly malleable formula – there is something magnificent about its pure form that leaves me breathless."

What's your take on the gold makeup trend? Tell us below!


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