Pantone's Colour of the Year Was Just Announced—Here Are Products to Match
The Pantone Institute is responsible for the worldwide standard of colour communication. It's a consulting service that "forecasts global colour trends and advises companies on colour in brand identity and product development, for the application and integration of colour as a strategic asset." Before New Year's Day, it chooses a shade to represent the coming year based on trends, expectations, and the global environment.
It do this annually. In 2016, the colours that were chosen were Rose Quartz and Serenity Blue, which both demonstrated "connection and wellness as well as a soothing sense of order and peace." For 2017, a shade of green dubbed Greenery was chosen, which was a "refreshing and revitalising shade" that was "symbolic of new beginnings." These colours go on to influence brands and trends in a big way (we're still not over our rose quartz obsession).
The colour of the year for 2018 was just revealed, and it's surprising. We can honestly say we didn't see this coming, though we're happy to indulge in a few new beauty products to get into this colour mood. Keep scrolling to see which colour Pantone has just announced is 2018's colour of the year.
Yes, the colour that will define 2018 is Pantone's colour shade 18-3838, otherwise known as Ultra Violet. According to the official Instagram announcement, this color is "a dramatically provocative and thoughtful purple shade," which "communicates originality, ingenuity, and visionary thinking that points us toward the future." The bright violet hue seems unexpected at first but makes sense considering this year's beauty emphasis on any and all unicorn, holographic, and mystical makeup.
The Pantone website gives more detail. "Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own." How's that for mystical inspiration? It makes us want to grab a crystal ball and tarot cards in a witchy nod to the universe.
It's also a colour that encourages individuality and creativity, something we are very much on board with. "Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance," the description reads. "Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality. Nuanced and full of emotion, the depth of Pantone 18-3838 Ultra Violet symbolises experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets."
If you're inspired to live a more Ultra Violet lifestyle like we are, start by cultivating more colour into your beauty routine.
Yves Saint Laurent Volume Effet Faux Cils Mascara in Fascinating Violet ($57)
This Yves Saint Laurent mascara is well-loved for the dense volume it provides. Try this purple shade called Fascinating Violet for really bold and unique lashes.
What do you think of Pantone's colour of the year? Let us know in the comments.