Pantone's Colour of the Year Was Just Announced—Here Are Products to Match

Kaitlyn McLintock


The Pantone Institute is responsible for the worldwide standard of colour communication. It's a consulting service that "forecasts global colour trends and advises companies on colour in brand identity and product development, for the application and integration of colour as a strategic asset." Before New Year's Day, it chooses a shade to represent the coming year based on trends, expectations, and the global environment.

It do this annually. In 2016, the colours that were chosen were Rose Quartz and Serenity Blue, which both demonstrated "connection and wellness as well as a soothing sense of order and peace." For 2017, a shade of green dubbed Greenery was chosen, which was a "refreshing and revitalising shade" that was "symbolic of new beginnings." These colours go on to influence brands and trends in a big way (we're still not over our rose quartz obsession). 

The colour of the year for 2018 was just revealed, and it's surprising. We can honestly say we didn't see this coming, though we're happy to indulge in a few new beauty products to get into this colour mood. Keep scrolling to see which colour Pantone has just announced is 2018's colour of the year. 

What do you think of Pantone's colour of the year? Let us know in the comments. 

Explore: Beauty News

Add a Comment

More Stories