This Supermarket Conditioner Took Scientists Over 1 Million Hours to Perfect
According to my mum, all my dud beauty genes came courtesy of dad's side of the family. During puberty, she didn't know how to help me deal with stretch marks, simply because she'd never had any. ("I can't understand it—even after three babies I don't have them.") She was no good when I developed adult acne either. Photos of her in her early twenties show a glowy-cheeked woman whose then skincare regimen consisted of "salt water and baby oil". (Don't feel too bad for me, I'll have the last laugh when it comes to hyperpigmentation.) Mum also had hair so long she could sit on it. I wore a lob (unintentionally) way before it was cool, because I've never been able to reach mermaid-like lengths. Apparently, I'm not alone. According to a study conducted by Procter & Gamble, a huge 85 percent of women dream of having long hair. Furthermore, almost half of women who do have long hair, want it longer. The most likely reason they can't achieve this is, of course, damage. Makes sense when you consider women my mum's age probably didn't own a hairdryer (let alone a hot tong), and certainly didn't live in a world of constantly evolving hair colour trends.
Lest I leave you depressed, let me assure you there is a happy ending to this tale of woe. Drugstore brand Pantene has just released a smart conditioner (which took over a million hours to create, BTW), which means you can now grow your hair long without spending big. The clever formula works by detecting weak spots in your hair and delivering strengthening actives to where they're needed most, not all over, like most conditioners do. Effectively, you get the right amount of nourishment, in the right places, without overloading the hair and weighing it down. And did I mention it's just $7? True story.
Keep scrolling to shop the smart supermarket conditioner it took scientists over a million hours to create.