Ouai Just Launched 3 Fragrances Inspired by Jen Atkin's Favourite Cities

Kaitlyn McLintock

Fragrances seem to be the beauty product most en vogue recently. First came Glossier's debut fragrance, which was formulated to smell like your significant other's favourite T-shirt. Next came Kim Kardashian West's three crystal-inspired gardenia perfumes. Then, we heard about a luxury perfume brand that released high-end fragrance made with narcotics like opium and absinthe. Now, even haircare brands are experimenting and designing scent, or at least one of our favourite brands is. 

Today, Ouai, the haircare brand founded by celebrity hairstylist Jen Atkin (who styles the strands of celebs like KKW, Bella Hadid, and Chrissy Teigen), announced the launch of three new limited-edition fragrances.

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