6 Drugstore Products We Saw Everywhere Backstage at NYFW
During New York Fashion Week, we see the most high-fashion makeup looks under the bright lights of the runway looking quite fabulous. Every season, beauty editors are invited backstage where we're consistently wowed by the breathtaking beauty looks dreamed up by designers, world-renowned makeup artists, hairstylists, and manicurists. These artists have honed in on their imagination and mastered attention to detail. It's fascinating to watch models get done-up, one by one, with the coolest beauty looks.
From the outside looking in, NYFW can seem extremely exclusive and unattainable to the rest of the world. But the inclusivity of beauty makes this ultra-glamorous week feel a little more reachable—especially when an array of drugstore products is used to create the dreamiest looks. Some of our favourite drugstore brands like Maybelline, Tresemmé, Kiss Nails, and more took over the runways. Ahead, see the dopeness that was created by products all under $20. Then, head to your local drugstore and take a stab at doing it yourself (we have faith in you).
This negative space winged liner was the bold eye look models sported backstage at Kith. The brand named this look the "quintessential New York City girl," and we'd agree, considering the fact that I have plans to re-create this eye look for the weekend. Maybelline's lead makeup artist Grace Lee used Maybelline's Eye Studio Drama Waterproof Liner in Sleek Onyx to perfect this precise look.
For the sharpest edge like this eye, Lee suggests beginning by holding a tissue at the outer-corners of the eye while outlining the wing. The gel texture of this liner allows you to easily control and glide your pencil along the eye area for crisp lines.
How cool is this bobby-pin look worn at Nonie's S/S 19 show? Models with longer hair wore "woven and pinned" ponies.
Maybelline's head makeup artist Thomas de Kluyver decided to play with lines at this year's Self Portrait show with ice-white liner. This futuristic look is so simple yet so stunning. "I wanted to capture that moment when you're experimenting with makeup in the safety of your bedroom or bathroom," Kluyver said.
Maybelline's White gel pencil was the star product backstage Kluyver used to execute five graphic eye looks. He quickly struck the eye area with straight lines. His practical tip for precision is to sharpen the tip of the pencil for finer lines, and for thicker lines use a more blunt pencil.
Tom Ford Beauty gave a nod to the '70s with this sophisticated smoky eye worn on Kaia Gerber. What did makeup artists use on that glowing skin though? Keep reading.
Homeoplasmine is a cult favourite French drugstore product used frequently by makeup artists. It's so loved because it's a multipurpose ointment used to save dry skin and chapped lips. Byrdie's editorial director, Faith Xue, spotted it backstage at Tom Ford used to prep each model for glowing, runway-ready skin.
We're head over heels in love with Rodarte's whimisical, eatheral look this season. Byrdie called it—floral hair is trending this season—and we're here for this modern twist on the flower crown. Flowers were literally falling from models' hair, and it was surely a sight to see.
A lot of mousse, heat-protectant, and styling spray was involved to keep this 3D look locked in place. Tresemmé stylist Odile Gilbert used this hairspray for final touches so this picturesque hairstyle would stay put.
The look at Cushnie payed homage to one of my favourite people ever: R&B legend Sade. Remember her iconic photo in that bright red lip? Models wore the same shade coupled with hoop earrings and turbans.
This universal red fit for all skin tones brought the heat to every model's lips. For added shine, lead makeup artist Grace Lee's team prepped the lips with Maybelline Baby Lips.