The New Beauty Brands Now Stocked at Sephora Australia
We are 129 per cent not over the fact Sephora is now in Australia. And that fact makes every new brand launch feel like Christmas, over and over and over again. More products. Give them to us. Sephora's point of difference has always been brand exclusivity, and Australia is no exception.
If you're a hair person, you'll be pretty familiar with one Jen Atkin. The Mane Addicts founder and celebrity hairstylist created her own product line, Ouai (pronounced way), and we've actually been creating split ends from the stress of waiting for it to land in Oz. Guess what? You can now shop it in store and online at Sephora Australia. Let's dance, you guys. Really get down low and grind into great hair.
There's two other brands new to Sephora we want to get on your radar, one of them is Korean, and so is the other one. Are you picking up what we're putting down? Let's unpack.
3CE White Milk Pack to Foam ($32)
Have you shopped on Korean fashion site Stylenanda? Do that. The brand also has a skincare and makeup line called 3CE, and it's everything your K-Pop dreams are made of. This guy here is a clay-based mask that will unclog pores, but there's also a bunch of bright and shiny makeup, foundation and more.
Caolion Blackhead O2 Sparkling Soap ($25)
You're like, what is that? This product is a skin-changer. Ever wonder why Korean woman seem to be... poreless? It is thanks to product lines like Caolion that focus on pore reduction, sebum control, backed up with a dose of hydration. The entire range is dedicated to sensitive skin sufferers, and is hypoallergenic—free from synthetic dyes, alcohol and fragrances.
The holy grail of hair care and styling. Jen Atkin comes from humble beginnings and works to the mantra of work hard and be nice. Her Snapchat account is fast becoming one of the most popular on the platform, as she makes her way around the world promoting Ouai, but also fitting in a few sides of Kardashian, Teigen and Jenner. The Wave Spray creates workable texture, and is best applied pre-blowdry.
We're also all about the Finishing Creme, a necessity for women with a heat-styling addiction.