The New No-Makeup Makeup—Minimal but Better

Hallie Gould


No-makeup makeup has made the rounds for years now, and ironically it usually calls for quite a bit of product. To keep my skin looking bright, dewy, and clear, I've applied upward of five face products that include but are not limited to primer, foundation, concealer, powder, and highlighter. No makeup, indeed. 

That being said, there are a few products and techniques that do a lot of heavy lifting, allowing natural-looking makeup to actually be effortless in execution. And they're not the ones that only look good on clear, 18-year-old model faces either. Below, a few notable makeup artists in the industry—woman who have ostensibly seen it all—wax poetic about 2017's version of no-makeup makeup, a look that results in a fresh-faced glow all season long. Keep scrolling for their best tricks and product recommendations.

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