This Beauty Brand Beat Out Fenty as the Most Searched in 2017

Kaitlyn McLintock


Throughout 2017 there have been so many buzzy beauty launches. We saw the launch of glitter face masks, bright pink translucent powdercaffeine-infused nail polish, and celeb makeup collabs. Speaking of celebrities, Kim Kardashian West expanded her brand in a big way by releasing crystal-inspired fragrance and glitter pigments and glosses. We can't forget Rihanna, of course. She launched her Fenty Beauty brand and exceeded everyone's expectations with aplomb. 

So with all of these buzzy things happening in the beauty industry over the past year, which one reigns supreme? Which one (to borrow a term associated with Kim K. here) broke the Internet? Well, analysing data from Google is a good place to start. The search engine and tech company released information on the most searched beauty brands from the year, and the results were definitely surprising. Keep scrolling to see which brand was the most searched throughout all of 2017.

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