It's Official: This Is the Top-Selling Drugstore Foundation, and Here's Why
Shopping for the perfect foundation already feels pretty impossible. But one of the toughest things about shopping for drugstore foundations, in particular, is the inability to swatch ourselves pre-purchase. There is so much that goes into our decision-making process—colour, consistency, coverage, durability, finish—that merely boring our eyes into the contents of a bottle for five minutes typically leaves us unsure of our decision. (It's kind of as if we're hoping we can mind-read: Will you or will you not turn me oily, ashy, or altogether unsightly, dear foundation?) Therefore, we usually rely on word of mouth when it comes to choosing an affordable foundation to do our well-deserving complexions justice—whether it's from friends, co-workers, or even celebrity makeup artists.
However, the number of sales and quality of reviews are other strategic ways to determine whether or not a drugstore foundation will work for us. So when we found out which drugstore foundation has officially earned the number one spot in terms of flying-off-the-shelf frequency, we were intrigued. Enter Maybelline New York's SuperStay Full Coverage Foundation, which, according to a representative from the brand, is this year's desirable number one among new foundation launches.
"The SuperStay Full Coverage Foundation is Maybelline's first long-lasting foundation that provides up to 24 hours of high-pigment coverage," a rep explains. "The formula conceals imperfections without a hint of caking while still providing a breathable, matte finish and providing the flawless complexion you've always dreamed of."
Plus, while not quite nearing other brands' mesmerising shade options falling around the 40-count range, the brand is working to expand its current lineup, which currently stands at 16 (still not bad for a drugstore brand).