12 Eye-Opening Facts About Mascara
Mascara is one of those miracle cosmetics we couldn’t live without. It also happens to be a surprisingly rich source of makeup trivia. Keep reading to learn all about the eyelash-enhancing must-have!
Rimmel technically invented the first mascara, but 19-year-old Chicagoan, Tom Lyle Williams, created the first modern, mass-market variety. Williams’ first product was called Lash-Brow-ine, but he later changed it to Maybelline Cake Mascara. The name Maybelline was a combination of the product’s base ingredient, Vaseline, and the name of the woman who inspired it, his sister Mabel.
3. Maybelline Great Lash ($6), arguably the most recognisable and highest rated mascara of all time, was introduced in 1971. Over 40 years later, the iconic green and pink packaging remains.
11. In the 1930s, a product called Lash Lure was marketed in the United States as a permanent mascara. By 1933, the dye used on eyelashes was seized by Congress, due to the fact that it blinded more than a dozen women and even killed another. Five years after the Lash Lure incident, Congress granted the Food and Drug Administration the right to regulate cosmetics.