Kendall Jenner and Kim Kardashian West Use the Same $10 Shampoo
We'd argue that impossibly glossy, inky-black locks are as much a part of the Kardashian-Jenner doctrine as dynamite social media savvy. And yet we always kind of figured that like the family's almost-alarming propensity for selfies, the recipe to their covetable manes laid just out of reach—the handiwork of top secret beauty officials (and possibly those SugarBearHair pills everyone is always talking about on Instagram).
And so we were pretty floored to hear that at least two of them swear by a no-frills, extremely wallet-friendly hair product that you can swipe up at your local drugstore. In a new interview with Allure, Kendall says she owes her own sleek mane to a $4 (USD) shampoo—which, by the way, she says she first learned about from sister Kim, after pricier formulas just weren't cutting it. Keep reading to see what she uses!
"Kim likes Finesse shampoo, and now so do I," she tells the mag. "I've tried all the expensive things, too. It just works for my hair and makes it so silky. My hair has held up so much that every hairstylist has been like, 'Why is your hair still so amazing?' And I’m like, 'I literally don't do anything. I just use Finesse.' And everyone's like, 'What?'" (Our sentiments exactly.)
Consider this the ultimate proof that you don't need to invest a ton of cash for world-class hair. And just to drive that point home, check out the favorite drugstore products of top hairstylists.