Kim Kardashian West's Favourite Serum for "Slowing Down Ageing" Is $18
Kim Kardashian West is constantly giving us a look at her current routine and her favourite beauty products on social media. Most recently it was her favourite nude nail polish, but before that, she was giving us a look into the two plant-based skincare products she uses daily.
It's only fitting that she's into makeup, skincare, hair, and fragrance. After all, she has her own beauty brand, KKW Beauty, and we're pretty sure that being obsessed with beauty products is a prerequisite to starting a namesake brand. According to Cosmopolitan, she just shared another current favourite, and this time it's an anti-ageing serum she swears by for "slowing down the ageing process." The best part is that this serum is only $18.
The Kardashian-approved serum in question is this one from The Ordinary. For anyone unfamiliar with the brand, it produces quality skincare products at a reduced rate. Think hyaluronic acid serums, vitamin C cream, and acne-treating salicylic acid all priced under $18. As you can imagine, it shook up the skincare industry when it was introduced…
Kim Kardashian West's skin always seems to look flawless, so it's understandable that she's concerned with prevention over other treatments. And this serum is all about preventing signs of ageing from appearing on the skin. It's a retinoid, similar to retinol, but it's been stabilised to prevent any irritation or sensitivity from happening. That's a big concern surrounding retinol for some people, so this serum is a good choice for anyone who fears that a traditional retinol might be too harsh for their skin.
The skin concerns it targets include dullness, wrinkles, fine lines, and uneven texture. So it's basically like a perfecting treatment for the skin. Oh, and it's also vegan and cruelty-free. Just apply it after you cleanse your skin at night and before moisturiser, and make sure to wear sunscreen during the day since retinoids can increase your skin's sensitivity to UV light.