The Weird Way Kim Kardashian West Uses Concealer for Longer Lashes
Getty Images/Jerritt Clark
Concealer is a quick fix for so many of our woes. Stayed out too late? Concealer. Breakout trying to surface? Concealer. Overdrew your bank account? Concealer. (If only.) In the name of beauty, it's the do-it-all product that brightens and lifts with just a few taps. Kim Kardashian West certainly knows this to be true, having capitalised on her signature over-concealed contour look with her own concealer kit (which is currently sold out except for one shade). But turns out the beauty mogul uses the product for much more than to just bake and brighten—she uses it to hack her way to longer, fuller lashes.
Kardashian West took to her app to share "7 genius ways to use concealer," one of which is as a lash primer. She explains that if you don't have a volumising mascara (like her favourite $25 L'Oréal Voluminous Mascara), you can put some concealer on a small makeup brush and brush through your lashes. "Wait for it to set, then apply your mascara. Instant length and volume!" she explains.
KKW also shared a brilliant tip for using concealer to make bold lip colour pop: First, exfoliate your lips to make them ultra smooth. Then, pat on some concealer to neutralise your lips so that the lip colour takes centre stage and is even more striking and vibrant. The more you know.