Blink and You’ll Miss This Secret 24-Hour Kat Von D Flash Sale

Lisa Patulny

The Beauty Lookbook

How's this for a nice kick-off to winter—Kat Von D has just launched a secret new shade of her eponymous brand’s best-selling Everlasting Liquid Lipstick on The perfect shade to suit our increasingly chilly temps, Sanctuary is a coffee-spiked nude that's flattering on all skin tones. Available for 24-hours only, if you blink, you will likely miss it. (At least until July, when it officially hits shelves for real.) Technically, the liquid lipstick is slated to be on sale for one day only (or as long as supplies last), but if the company’s previous sell-outs are any indication, you'd be wise to jump onto Sephora right.this.second.

If you do miss out, you'll get another chance next Friday from 9 a.m. (and the one after), when early access will again be granted to shop never-before-seen shades from the range. A brand insider tells us the next two drops will be a Liquid Lipstick in Ludwig, and the Lip Liner in Lolita II, both pinky nudes.

Keep scrolling to get your first look.

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