This Lipstick Has Been Pinned Over 187,000 Times on Pinterest

Dacy Knight

If you were to guess the shade of lip colour blowing up on Pinterest, chances are it would be a classic red, the perfect nude, or something wild and unicorn-themed. But the image-sharing platform revealed that a golden shade from Jouer Cosmetics has been making its way into everyone's Pinterest feeds. Jouer Long-Wear Lip Crème Liquid Lipstick in Papaye was the trending lip choice promising a gilded pout, and has been shared like crazy since its 2016 launch—boasting over 187,000 repins (and counting).

The best-selling liquid lipstick, described as a "metallic warm peach," can be applied straight onto the lips for a golden sheen or worn over other colours for a dimensional iridescent effect that plays with the light. The lip cream is formulated with coconut oil, so it delivers the warm scent while moisturising lips though it dries as a matte finish. If you're looking to take the popular shade from your Pinterest feed and into your own hands, the viral (and often sold-out) product is currently in stock on Nordstrom for $24. 

Keep scrolling to see the shade and shop the bestseller below.

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