It Cosmetics Just Launched the Concealer We've All Been Waiting For
Let me just say that the It Cosmetics CC Cream is the single greatest foundation-type beauty product that ever existed. Ask any beauty editor, and I'm sure you'll find it in their kit. What's more—it's quite literally always sold out. And I mean from every Sephora, all the time (it's that popular there's a global shortage, so I'm told). It gives dewy, natural, but decent coverage, has a great SPF factor, and is easily applied with your fingers. Sounds like a miracle, but that's because it is. Anyway, the reason I interrupt your Wednesday afternoon is because It Cosmetics has just launched a new product into Sephora, and it's so. Damn. Good. Almost as good as the CC cream, I swear it.
I introduce you to the It Cosmetics Bye Bye Breakout Full Treatment Concealer ($42)—a beautifully pigmented, high-coverage concealer that dries out blemishes simultaneously. It contains zinc oxide, kaolin clay, witch hazel, tea tree, sulphur and a gentle AHA/BHA complex to dry and heal pimples, while covering them at the same time. And it works! I tested it on a whitehead, and not only did it cover it up remarkably, but it was noticeably smaller by the end of the day. Yep, it turns out you really can have it all.
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