This Is What an Eyeshadow Palette With a 50K Person Waitlist Looks Like
If you’re not familiar with Huda Kattan, do you even makeup? The Dubai-based makeup artist and beauty influencer famously parlayed her super-strong social following (she’s currently sitting on 15.6 million Instagram followers and 1.5 million YouTube subscribers) into a successful business, launching Huda Beauty just three years ago. Since then, the brand has gone from strength to strength. Huda Beauty’s cult false lashes quickly became best-sellers (FYI, Kim Kardashian loves them), and the brand’s rose gold eyeshadow palette clocked up an insanely impressive 50,000-strong waitlist ahead of its September launch.
Take a look at it below.
Sadly, Huda Beauty (including maybe the most beautiful eyeshadow palette you’ve ever seen) has been out of reach for Aussie beauty buffs due to shipping restrictions. But—and here’s the good news—tomorrow that will change. The cult brand is launching into Sephora stores and webstore at midnight and we predict a speedy sell out. (Proof: Sephora's Instagram announcement racked up 11K Likes and loads of comments, including one from Aussie beauty blogger Chloe Morello: "OMG".) If you're keen on the palette, it'll set you back $95—not too shabby for 18 pigment-rich shades—and an early wake up.