The Ordinary: What Serum to Use, and When, Depending On Your Skin Concerns

Emily Algar


If you're a beauty buff (which we're kind of assuming you are), chances are you've heard of The Ordinary. Owned by umbrella company Deciem, The Ordinary is known and loved for its insanely cheap skincare products that are as efficacious as they are affordable. When the brand first launched, almost every product sold out instantly, and beauty aficionados have been infatuated ever since. 

However, much like the Net-a-Porter sale, it's easy to go gangbusters on Adore Beauty and buy one of everything because, well, it's damn cheap, right? Ten serums and four emulsions later, it can be a little confusing when it comes to figuring out what to use, and when. Not to mention which products are going to be the best pick for your skin concerns, right?

So unless you're a die-hard skincare guru (or a chemist), chances are you would appreciate a little guidance. and that's where we come in. We've done the work, with a little help from the experts at The Ordinary, and have mapped out seven skincare routines you can try to  treat everything from chronic acne to pigmentation. So, without further ado, say hello to your custom-built skincare routine from The Ordinary (and it probably won't cost you more than a fifty). 



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