We've Just Discovered 2017's Way to Contour

Elinor Block


Google "how to contour," and at some point, you will inevitably stumble across the man who made it so ubiquitous, Mario Dedivanovic. The makeup artist is renowned for using the technique on Kim Kardashian West, which created countless copycats followed by the Instagram face. Over 2015, the search for "contouring palette" grew exponentially, and it's easy to understand why. The look is meant to make your face appear streamlined. Thanks to a clever application of lighter and darker makeup, your face can essentially look slimmer.

However, for 2017, we've spotted a new trend emerging. Other than the fact that contouring palettes declined in popularity over 2016 (our trusty friend Google told us that), even Dedivanovic, the guy who created a load of contour clones, has said that it's changed. Instead of those thick stripes, we're seeing a much different approach. It's softer, pared back, and more natural.

"The whole clean vibe I've been doing with Kim, I've already started seeing it on social media," revealed Dedivanovic to People magazine. "I love a natural, clean look. There's something so fresh about it, and also, to do it, it's refreshing—it's not as much work."

Adding to hype is the fact that we saw a lot of minimalist contoured looks during fashion weeks earlier this year. From J.W.Anderson to Michael Kors, designers had their models elegantly contoured with gorgeously glowing skin. So how do we master this new way of contouring? We've found five surefire tricks that will help you achieve the look. Not only that, but we'll also tell you what you need to contour your face and cheeks, and whether you need use foundation. Keep scrolling for five simple steps.

Explore: Contour

Add a Comment

More Stories