4 Beauty Trends That Are Better in Theory
Look, I'm not going to tell you what to do. You're a free being, open and willing to try any trend you find intriguing. In fact, I've tried and (momentarily) loved every single look on this list. Beauty is about experimentation, and I recommend seeing it as such. Though, with that disclaimer in mind, I felt it my duty to give you the lowdown on a few popular trends I felt were better in theory than actual execution. Whether it's because they looked good for five seconds then proceeded to melt down my face or were just more hype than actually effective, I tried them and promptly retired them.
First, there was the glossy eye. Chances are high you've seen it on your Instagram feed, probably glistening and looking attractively dewy and inciting a desire within you to try and copy the vinyl-like effect. Then, there were the peel-off masks (you know, the kind that went viral due to the pain it caused to remove them). And finally, Kim K.'s stick-straight strands and a bold glitter moment. Ahead, I dive into these four high-maintenance makeup and skincare trends and why I loved then left them behind this year. Consider this my way of saying, "I'm sorry. I can't. Don't hate me."
While glossy eye shadow has become one of the trend favorites of 2017, I realized it was practically impossible to maintain after three makeup artists on separate occasions warned me against doing it. More often than not, it's created for a picture or runway show only to be swiped off with the nearest makeup wipe minutes later.
"Eye gloss will crease, period. No matter what," makeup artist Katie Jane Hughes says. But there are ways to make it work: "If you use too much or the wrong product, that's when it'll become a disaster," she says.
Kelli J. Bartlett, Glamsquad's director of makeup artistry, adds, "Gloss textures never really 'dry down'—think of the difference between a liquid lipstick and your favorite lip gloss. One sets in place while the other remains wet, which makes the product move around."
"Choosing your product is like using a bargaining chip," Hughes says. "The thinner the product, the less sticky it is and the more comfortable it'll feel on your lid. But it'll move faster. For that intense shine, you're going to want to use something thicker, and therefore stickier—but it'll stay in place longer."
Unless your natural texture is shiny and straight—no matter the weather—this is another look that may be more trouble than it's worth. Catch me on a humid afternoon and my hair, no matter how sleek it once was, is a puffball of curl and frizz.
If you do want to replicate the Kardashian favorite, turn to Justine Marjan because not only has she done their stick-straight hair for many an event, but she also knows the secrets to keeping it in place. According to Marjan, all you need is GHD Platinum Professional Performance Styler ($249) and Tresemmé Keratin Smooth Shine Serum ($5).
Glitter is very cool. I love using a tiny amount to highlight, or even a ton when I'm feeling feisty. Recently, the disco-era trend has made its way back around in the form of sticks, shadows, and holographic products. The problem? It's infamously difficult to remove. I have enough trouble remembering to remove my usual makeup at night, so this one has fallen by the wayside for me.
However, if you dare, wear it as much as you see fit. Bartlett suggests, "The secret to removing glitter can be found in your desk drawer—a roll of scotch tape. Make a couple of loops, slip them over your fingers like rings, and pat lightly to remove."
As someone who will try anything once, I was obviously fascinated by the peel-off masks that went viral a few months back. Only, the reason they went viral was due to the pain and strife that came with removing them. Not to mention I can't imagine they're particularly good for those with sensitive skin.
Instead, try a leave-on chemical exfoliant with acids. "They work by lowering the pH of the skin to put the skin in an acidic state, which allows for a dissolving and digesting of surface dry skin cells," says Renée Rouleau, a celebrity esthetician. "Acid exfoliants have the ability to work deeper within the skin and deeper within the pores. What is also great about acid exfoliators is that they do the work for you. Meaning you don't have to rub and tug at the skin. And as long as you use a formula with a proper pH and percentage that is appropriate for your skin type, they are considered to be much safer. You put them on and let them work their magic. No fuss. Try options with lactic acid, salicylic, and glycolic acids."
This story was published at an earlier date and has since been updated.