The Simple Reason Your Hair Products Aren't Working
There’s little that’s more frustrating than spending the time and money on hair products that then don’t seem to do much for your locks. But before you throw in the microfibre towel, consider this: Are you sure you’re applying them correctly? According to Mark Townsend, the stylist behind the manes of Ashley and Mary-Kate Olsen, Dakota Johnson, Cate Blanchett, and more, misapplication of products is quite common—and it can make all the difference for a good hair day.
Fortunately, the fix doesn’t require any additional effort, just a tiny adjustment. Keep reading to see how to tweak your technique—and get better hair in the process.
“What I see is with any kind of a spray, women hold the bottle too close to the head,” Townsend tells W. “It’s a wet product, so coming out it needs a good 8-10 inches to dry before it hits the hair.” Just aiming for this distance alone prevents unneven application, which can result in greasiness or crunchiness in some areas and dryness in others.
But if eyeballing it seems a little intimidating, Townsend also has a foolproof hack that all but ensures a glossy mane: “I tell my clients all the time if you want shine in your hair, either spray it onto a Mason Pearson Brush ($395) or on your hands, and rake it through because you’re distributing it evenly and you don’t just need product on the top—you need it everywhere.”
Getting more mileage out of your hair product arsenal and guaranteeing Hollywood-worthy shine in the process? Consider it done.
Are there any tweaks you’ve made to your haircare routine that made a world of difference? What’s your favourite hair hack? Tell us in the comments below!