Confirmed: This Is How to Wear Pink Makeup in 2017
Our girl crush Hailey Baldwin has done it again, tapping into the only beauty trend we care about right now, pink makeup. The budding businesswoman has just launched a bespoke kit of blush makeup products co-designed with ModelCo, and every last item is a winner. The bundle includes Hailey's rose gold highlighter of choice, a barely there tinted balm, and dusty pink lipstick, along with two other makeup bag MVPs in the form of mascara and a brow pencil and gel duo. Designed to help even beauty novices recreate the soft and feminine makeup modelled by Hailey in the campaign image above, each item in the collection also works independently in a multitude of other looks. Aside from Baldwin's own personal backing ("I love a pink lip; it gives a sly sense of femininity that contrasts so well with my tomboy style"), ModelCo's take on pink was inspired by everything from Balenciaga, Celine and Valentino's spring/summer '17 collections, to Drake's Hotline Bling single artwork.
"I love a pink lip; it gives a sly sense of femininity that contrasts so well with my tomboy style. It’s romantic but bold. Pink is so hot right now, which is why I created a rose gold highlighter, and powerful pink lip colours within the Perfect Pout and Super Lips ranges."