Glossier's New Body Hero Campaign Imagery Is a Breath of Fresh Air

Kaitlyn McLintock


Name a beauty brand with an aesthetic more appealing to millennials than Glossier. We'll wait. Seriously though, any product launch that comes from the cult-favourite brand is met with anticipation and enthusiasm. The last product to join the Glossier ranks was their Wowder, an airy and pigmented loose finishing powder. Before that, it was the Cloud Paint, which is a cream blush formula that comes in three different flushed-cheek shades. 

Now we have another product launch on our hands. The brand has just announced not one but two new products have joined its ranks. This time it isn't for your face; it's for your body. They already have a well-rounded line of serums, moisturiser, and balm, but now they're putting focus past the face by introducing a brand-new oil wash and body cream collectively called Body Hero. Keep reading to learn more, plus take a peek at the amazing new ad campaign! 


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