This Is the Product Behind Gigi Hadid's California Girl Tan

by Paulina Campos

Getty/Jason LaVeris

Whether she’s walking the Victoria's Secret runway or the streets of New York with her model pals, Gigi Hadid is hardly ever seen without bronzed, sun-kissed skin. In fact, it’s her natural-looking glow (along with her signature blonde waves and breezy style) that has solidified her image as a resident California girl. But here's a fun fact: While her Malibu roots would have us assume otherwise, Hadid is naturally quite fair. And luckily for us, her tan is not the result of hours with a makeup artist or the magic of retouching, but an amazing at-home product you can scoop up at your local Ulta.

The model swears by Vita Liberata's pHenomenal Tinted Tan Mousse ($70), a formula that's cult-loved for its foolproof, streak-free application thanks to its foamy, quick-absorbing texture. We're also fans of the product because unlike many at-home tanners, it doesn't fade in a matter of days or worse, end up depositing itself on your freshly-laundered sheets—it stays put for two to three weeks. It's also formulated to lock in moisture, so you don't have to double down with lotion after applying. All great selling points, but honestly—isn't Gigi herself advertisement enough?

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