Take a Deep Breath Because Sephora Is Finally Stocking This International Brand
Here in Australia, we're no strangers to waiting around for the latest beauty launches to hit our shores (we're looking at you, Glossier). And don't even start me on the shipping situation—when it's not a restricted item, international postage fees and taxes can cost more than the product itself (and I don't know about you, but I can't keep eating two-minute noodles to fund my O.S. beauty addiction). That's why we get majorly excited when international brands finally land down under. And today is one of those days, because Fresh finally launched in Sephora Australia stores this morning. The cult-loved brand is a favourite in the U.S., Europe, and Asia, and now, you can finally get your hands on it.
To learn a little more (and shop our favourite picks), keep scrolling.
Created by Lev Glazman and Alina Roytberg in 1991, the brand was initially a single product—an oval bar of soap. From there, the range grew into what it is today, whilst never straying from its natural, sensorial (but gentle) approach to skincare. Hero products include the Soy Face Cleanser ($53) (the founders tell me if you're only going to buy one, make this it), the Sugar Advanced Therapy Lip Treatment ($35), and the Rose Face Mask ($88) (inspired by Cleopatra's love of rose-infused skincare). I've actually been swiping the Lip Treatment from my desk all day, and I have to say, it's so damn good. There's no doubt this is Sephora's most exciting launch of the year, so I suggest you get it while it's still in stock (don't say I didn't warn you).