The $10 Lipstick Every NYC Girl Is Wearing
The fall season gets me excited about a few priceless things: cuddling up to watch movies, mulled wine and spiced cocktails, and, most of all, permission to dust off the lip colours from last winter that are now trend again.
Fuelling my curiosity was a report from Byrdie's NYC senior editor and resident lipstick aficionado Hallie Gould, who says, "There's been a shift in the NYC lipstick scene that has begun to favour a bit of shiny texture over matte." According to Hallie, this year's NYC trends are favouring an effortless, dewy lip. "Like you just licked your lips and left the house," she says. "That, and the inevitable purples and berries. There's this 'just bitten' kind of vibe, like a Bordeaux popsicle stain in that it's not entirely precise or perfect."
NYC makeup artist Azra Red of Honey Artists confirms this sentiment, adding that this year's NYC girl is all about "super-hydrating but long-lasting and buildable colours." It's not about the high-maintenance mattes anymore, but instead shades that "you can easily apply yourself at any time anywhere."
Needless to say, I was desperate to find out what real NYC girls are using to achieve this. So I got in touch with a team of data experts at Amazon to find out the absolute best-selling lip colour in NYC this year. To my shock and delight, the best seller cost just $10. Read on to see the drugstore lipstick NYC girls are loving this fall!
CoverGirl Outlast All-Day Moisturising Lip Color in Blossom Berry ($10)
According to our trusty source from Amazon, the top-selling lip colour being shipped to NYC this year is none other than a $10 CoverGirl pick. This affordable find falls right in line with Hallie's and Red's reports: a cool-girl mauve shade, long-wear formula, and moisturising topcoat for hydration and a hint of shine. What's great about the topcoat in particular is that you can continue to reapply it all day like a lip balm, to keep your lips soft without causing the colour to feather. Thanks, NYC girls. We're adding this to our carts stat.
Keep scrolling to shop five similar shades recommended by makeup artist and our editors!
NYX Matte Lipstick in Siren ($13)
Repurpose your matte lipsticks of last year by softly dabbing them in the center of your bottom lip.