Makeup Artists Agree: These Are the Most Important New Beauty Trends
New beauty trends have evolved so much over the last few years, especially with fashion month becoming much more of a social media– and celebrity-heavy event than ever before. Now, makeup lovers and beauty newbies alike have runway trends right at their fingertips via their smartphones, making it easier than ever to be in touch with the latest trends. Backstage, makeup artists are really pushing the envelope too: intrinsically seasonal makeup looks like jewel tones aren’t the norm anymore, and we’re loving every minute of it.
We asked celebrity makeup artists which new trends they’ve recently been seeing on the runway and which trends they perceive to be the hottest this season. Check out their answers below, and get ready to see goth, glitter, and, obviously, lots of glam!
“Beauty for next season is all about a quote on a hat I saw recently: ‘Make America goth again’—except it’s not just for America; it’s for everyone,” says celebrity makeup artist Katie Mellinger. “A lot of black for the eyes, and dark-coloured lips, but not necessarily at the same time. Lip colours range from deep wine and burgundy on the lips to full-on black. All textures are a go, from matte to super shiny to a stain, so just do what you feel as long as it’s a statement.”
Gita Bass, celebrity makeup artist and Simple Skincare Advisory Board member, agrees: “We’ll be seeing gothic power lips—matte burgundy, wine, or deep purple lips, which can be achieved by layering your favourite lipstick over a black or super-dark lip pencil feathered over the whole lip.”
“This is the season to have fun with your eyes,” says Mellinger. “Just be sure to stick to classic black. Play with a graphic shape, like an outlined cat-eye or sketched lines under the eye. Or get full-on smoky. Do it painted like the swipe of black. However, my personal fave is a worn-in liner. To get the look without having to sleep in your liner, melt your freshly applied liner with a bit of makeup remover on a clean brush. Apply the liner directly via pencil, and then swipe the brush lightly back and forth over the line a few times for the desired effect. The best part is it doesn’t matter if it looks messy, because that’s what you’re going for.”
Sonia Kashuk also likes the idea of getting smudgy with a charcoal pencil (we like Nars' Velvet Eyeliner, $35, in Black Moon). “Charcoal-lined eyes reminiscent of the early aughts were everywhere at fall fashion week,” she says. “The only thing to keep in mind is that lining the inner waterline of the lower lashline shuts down the eye, making them appear smaller—this will give you a super-sexy stare, perfect for nighttime wear.”
“Perfected skin and minimal makeup is the classic moment to add virtual highlights to the high points of your face and add flawless coverage everywhere else. Hourglass has just launched a revolutionary foundation called Vanish Seamless Finish Foundation Stick ($69), in a remarkable 26 shades to suit all skin tones. It offers a satin finish with buildable coverage that will give you the flexibility to go from sheer to full coverage wherever needed for a seamless finish,” says Lee.
Glitter is back and more badass than ever (just look at Pat McGrath’s latest launch). Bass says to apply the shimmer to your lids in a subtle way: “Kick off the summer celebrations with a bit of glitter layered over a black eyeliner or applied just to the bottom lash line for a hint of sparkle.”
What trend are you most excited for? Please tell us below!