The Most Popular Drugstore Products on Pinterest in 2017

Faith Xue

The fact that we can discover and purchase a life-changing beauty product at the same place we pick up toilet paper and tampons is both ridiculous and amazing—and it’s not something we take for granted. Nowadays, we treat each trip to the drugstore with the same expectation and excitement we reserve for visits to beauty megastores like Sephora or Mecca, mostly because the quality of drugstore beauty products has gotten so good over the past few years (looking at you, Maybelline Strobing Stick, $16). Though we’ll give every drugstore product a fair chance, some have risen above the rest, to the point of cult status—yes, luxe products, you should watch your back. In times like these, we turn to Pinterest, where we can easily see which products get pinned and loved over and over and over…

With that in mind, we asked Pinterest in-house stylist and user researcher Larkin Brown to share the most popular drugstore makeup gems floating around in the Pinterest-sphere. From a highlighter that’s just begging to be Instagrammed to a liquid lipstick that gives Kylie’s version a run for its money, keep scrolling to see the nine most loved makeup products on Pinterest and Brown’s insight into why women can’t stop pinning them!

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