This $9 Anti-Ageing Serum Is the Biggest New Thing in Skincare

Amanda Montell

How much did you pay for your favourite anti-ageing serum? My preferred glycolic acid-based serum costs $42. My antioxidant serum of choice costs $163. These are hefty prices, sure. But they're serums. Paying top dollar for high concentrations of anti-ageing ingredients is just the way it goes, isn't it?

If you ask Toronto-based beauty brand Deciem, the answer will be a resounding no. According to a report from The Daily Mail, the brand has released a new collection of serums that promises the same ingredients as luxury products, except these SKUs boast prices as low as $9. 

The new line is called The Ordinary and offers a total of 10 serums, the most expensive of which is $24. Since launching two weeks ago, the brand has sold over 43,000 units. 

Self-termed "the abnormal beauty company," Deciem positions its image on the fringe of the beauty market. In addition to The Ordinary, it offers a variety of unique ranges, like supplement line Fountain, budget skincare collection Hylamide, and high-tech skincare brand NIOD.

But $9 for a serum sounds especially fringe. Does this stuff really work? Keep reading to find out how. 

Next up, find out how acid serums can work wonders for anti-ageing!

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