This $6 Anti-Aging Serum Is the Biggest New Thing in Skincare

Amanda Montell

How much did you pay for your favorite anti-aging serum? My preferred glycolic acid-based serum costs $42. My antioxidant serum of choice costs $163. These are hefty prices, sure. But they're serums. Paying top dollar for high concentrations of anti-aging ingredients is just the way it goes, isn't it?

If you ask Toronto-based beauty brand Deciem, the answer will be a resounding no. According to a report from The Daily Mail, the brand has released a new collection of serums that promises the same ingredients as luxury products, except these SKUs boast prices as low as $6.

The new line is called The Ordinary and offers a total of 10 serums, the most expensive of which is $15. Since launching two weeks ago, the brand has sold over 43,000 units.

Self-termed "the abnormal beauty company," Deciem positions its image on the fringe of the beauty market. In addition to The Ordinary, it offers a variety of unique ranges, like supplement line Fountain, budget skincare collection Hylamide, and high-tech skincare brand NIOD (all of which are available at retailers like CVS, Urban Outfitters, and Anthropologie).

But $5 for a serum sounds especially fringe. Does this stuff really work? Keep reading to find out how.

This story was originally published on September 23, 2016.

Next up, find out how acid serums can work wonders for anti-aging!

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