Confirmed: These Are the Best-Selling Concealers in Australia
As a beauty editor, the one question I'd say I'm asked most is: "What's the best concealer?" (Also, "How do I get rid of pimples?" See here, for some sage spot-busting advice.) While it's impossible to pick out an overall "best" cover up, (because of about a zillion varying factors), I do have my favourites. That said, things like individual skin type, coverage preference, and budget come into play, which means what I love may not always work for someone else. In the instance the asker has concealer needs that don't match mine, I often rely on retailer stats in giving recommendations. The way I figure it, considering data around the best-selling concealer brands in Australia is a pretty clever way to suss what everyone else is loving. (No lie: I've found some of my own front-runners that way.) In order to share the love, I reached out to three major retailers for the intel on which formulas sold their socks off for them, over the past 12 months. The results are interesting. From a $19 drugstore winner to a celebrity makeup artist standby, there's something for everyone.
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