9 Health and Beauty Products I'm Now Obsessed With Thanks to Instagram
A little over a year ago, Elite Daily reported those under the age of 25 spent more than 32 minutes a day surfing Instagram, while those over the age of 25 spent above and beyond 24 minutes per day. And what with new features, filters, and other guilty pleasures added to the app on what seems like an almost daily basis, we'd surmise those engagement times have only increased. I know mine have.
In fact, perusing my feed has actually become one of my favourite methods of beauty and health research. Like it or not, influencers are taking over the internet, and whether or not you agree (don't worry—we do understand the fatigue), it's a great way to bring an influx of newness to the top of your feed, putting products you otherwise might never have discovered at your fingertips. Not to mention an ever-increasing number of celebrities and industry experts (like our fave hairstylists, makeup artists, and aestheticians) are also cultivating their unique social media presence and sharing more of what they love—great for our beauty-loving, product-hoarding selves, and not so great for our bank accounts.
I've been doing a lot of creeping lately (again, I prefer to call it research) and have composed a crème-de-la-crème list of 15 beauty and health products I probably would never have discovered—or at least not until much much later—if it hadn't been for the good old 'gram. Some I discovered years ago. Some I only discovered last week. But regardless, I'm infatuated all the same. From the best lip liner ever (in my opinion) to the super-random thing that puts me to bed like a baby, keep scrolling for nine of the best products on Instagram, according to a self-professed scrolling addict.
After a few of my favourite health and wellness bloggers started posting about and touting the benefits of these torture-device-looking mats, I was intrigued. Modeled (somewhat) similarily after the benefits of acupuncture, the pressure that occurs when the body lies on top of the rounded pricks is said to help with complete relaxation, muscle tension, the natural release of endorphins, and healthier, deeper sleep. Some beds run pretty steeply price-wise, so I was thrilled when I found Zensufu's for $120 on Amazon. I lie on it topless before bed every night for 10 to 30 minutes, and I have noticed a significant difference in my sleep quality and anxiety.
Masks are my favorite category of skincare, hands down. So when Alya Skin offered to send me its millennial pink clay mask to try, I of course acquiesced. It's a little heavier and more hydrating than my combination skin needs in the summertime, but come the dry, cooler temperatures of fall and winter, I know my skin will be thankful for the strategic concoction of kaolin and bentonite clays, witch hazel, aloe vera, lactic acid, and much more. Plus, the pretty pink colour is just really, really Instagrammable. Fitting, no?
I've been enticed and obsessed with everything Bulletproof ever since my favourite nutritionists and wellness bloggers began posting about the brand on Instagram. I would gladly buy out its entire stock, and as proof, if you looked in my fridge and cabinets, you'd see bottles, packets, bags, and tubs of its cold brew, brain octane oil, ground coffee, vanilla collagen protein powder (the best!), vanilla max, cacao butter, and cacao powder. Oh, and these epically delicious bars.
They never fail to soothe my sweet tooth but keep me energised and satiated thanks to quality ingredients like organic cashew butter, grass-fed collagen protein, chicory root fibre, a strategic mix of MCT oils, vanilla, sea salt, and stevia.
Coco & Eve Like a Virgin Super Nourishing Coconut & Fig Hair Masque ($65)
Funny enough, I'd actually seen Coco & Eve's tropical-inspired hair mask all over Instagram for weeks before I finally gave in and tried it. Initially skeptical, I went into my first application with low expectations, but I was completely taken aback—though, in a very pleasant way—with the results. First of all, it smells amazing, like the tropical vacation you've been debating booking. Secondly, it delivers copious amounts of shine and moisture. But again, not in a way that leaves my hair feeling greasy or weighed down. (Quick tip: Just make sure you're super thorough while rinsing!)
Rich in calcium and antioxidants, pearl powder is said to have many benefits when it comes to hair, skin, and nail health. (Although, like many non-Western wellness remedies, there isn't a ton of legitimate research to back the claim.) Skeptically, I began putting a half-teaspoon into my morning smoothie or cold brew concoction (which I usually blend with some kind of nut milk, cinnamon, and two scoops of collagen peptides), and my skin has seemed smoother, softer, and more radiant since. I originally saw the pearl powder touted by nutritionists and influencers on the 'gram, but I have to say, I'm now 100% sold on the stuff. Plus, I'm not above just feeling chic when I tell people I take pearl powder each morning. It's the little things in life.
If you saw my high school yearbook, you'd never guess I would mature into someone who despises nude lipstick. (Prepare yourself: I used to use my Clé de Peau Concealer as lipstick. And yes, I have regrets.) However, after years of seeking a formula that would convince me that I could, in fact, like a nude lip, I found this lovely liner from Hourglass. (By way of one of my favourite Bachelor alums who's beauty aesthetic I have to admit that I admire.)
It's super creamy (there's nothing worse than a crusty nude lip IMO), wears durably, and delivers the perfect my-lips-but-better finish. Plus, there's a brush on the opposite end, which makes blending a snap. I'll use it as a liner (I find it works with a lot of colours), and I'll also use it on my entire lip.
I would just like to say that I was taking collagen before it was cool, and this OG from Vital Proteins is still one of my absolute favorite health supplements of all time (even though the brand now has tons of other fun products as well). Again, a few of my favourite bloggers and nutritionists began talking about Vital Proteins, and since the purported benefits aligned with some of my health goals, I decided to purchase a tub. The rest is history, and I've been taking it ever since (usually blended with smoothies or my morning cold brew with almond milk).
After seeing how flattering this looked on one of my favourite Instagrammers (plus noting how ingenious it sounded!), I knew I had to give it a try. Spoiler: It did not disappoint, and I've had it with me almost every second this season, as it's the time of year when my lips typically transform into a flaky, drab, dehydrated mess. I don't really like traditional lip scrubs since they just feel messy, icky, and laborious to me, so the fact that this stick exfoliates and moisturises in on easy swipe earned it major brownie points. (In case you're curious, it features fine granules of sugar that melt into the skin for an extra hit of softness and gloss.)
Confused about what you're looking at? Well, it's the limited-edition pink version of GlamGlow's beloved GravityMud Firming Treatment Mask. Sadly, as it was part of a brief collab with Becca, it's currently unavailable. That being said, the original chrome-colored silver iteration is still up for grabs, which, I bet you can guess, I first discovered on my feed thanks to countless silver, alien-esque selfies. And while the mask's super-fun appearance could read "gimmick," it's not. I'm completely convinced it does, in fact, improve the firmness and overall look of my complexion post-wash-off.