The One Supermarket Product Every Makeup Artist Buys

Hallie Gould

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With access to the most gorgeous and famous faces on the planet, it’s no wonder makeup artists know a thing or two about buying the right product. It’s natural to assume they only use the most expensive offerings on the market, but contrary to popular belief, sought-after makeup artists always keep a few drugstore formulas on hand at all times, because it doesn’t have to be expensive to be effective.

With that in mind, we thought it necessary to make like a makeup artist and purchase the wallet-friendly brands they always keep in their kits. We tracked down a couple of our favourites and asked them for the lowdown on an inexpensive product haul. Astoundingly, every single one mentioned L’Oréal’s Voluminous Original Mascara, citing its volume-building and thickening properties as absolutely magnificent. [Ed's note: Sadly this particular mascara is not available in Australia, but the brand's Volume Million Lashes Mascara, $28, is just as good.]

Keep scrolling for more makeup-artist favourites found at your local supermarket (and the reasons they love ’em).

To get even more out of your favourite products, we rounded up nine beauty products that work better together.

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