12 Amazing New Launches From Our Favourite Drugstore Makeup Brands
While we have all the love in the world for luxury makeup products with their dazzling packaging, incredible formulas and sheer covetableness (that's a word, right?), nothing beats the thrill of discovering something just as fantastic at the drugstore. The saying goes, "the best things in life are free", but we'd argue the next best things come in at under $30 at Priceline. (Or Kmart. Or Daiso. Or Chemist's Warehouse—you get the picture.)
With that in mind, today we're delving deep into this month's best new drugstore launches. February traditionally marks the first major drop of fresh goodies each brand has been waiting to bring to market, and believe us when we say there's a lot to get excited about. From a double-ended contouring stick that's so easy to use it could turn a rookie into a pro, to the perfect nude lipstick you didn't know you were missing, these makeup newbies look expensive but most definitely aren't. In fact, you won't find a single item over $27.
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L'Oreal Paris True Match High-Light Illuminating Powder in Golden Glow ($20)
IMHO, this highlighter is worth double the price. The texture is so creamy it practically melts into the skin, yet because it's a powder you get max staying power, too.