The One Skincare Trend Everyone Should Try, According to Pinterest

Lisa Patulny

While charcoal face masks aren't a new thing per se, if Pinterest's recent 2017 trend predictions report is anything to go by, they're certainly on the verge of blowing up. Having grown in popularity a massive 333 per cent since last year, these deep-cleaning treatments are fast cementing their place as every beauty-obsessed girl's go-to DIY for unclogging pores. Why? According to skincare expert Paula Begoun of Paula's Choice, one teaspoon of activated charcoal has a surface area equal to over 920 square metres, making it uniquely powerful. When used in cleansers and scrubs, charcoal is believed to attract and absorb grime and oil, which is then washed away when you rinse. In mask formulations though, where the product is left on the skin for longer, the purifying ingredient can make a significant and visible difference. 

With so many charcoal-infused treatments on the market, it's tricky to know what to buy—especially if your skin isn't oily or combination. (The two types most closely associated with absorbent charcoal.) If you're dry or sensitive, you can still get amongst. Look for formulas enriched with nourishing ingredients to offset the dehydrating effects charcoal can have, and you'll be golden. To help you find your way, no matter your skin type, we've pulled together eight beauty editor-approved masks guaranteed to leave your pores sparkling clean.

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