These Little-Known Amazon Skincare Products Have Huge Followings
If we're being honest, Amazon is much more than an e-commerce giant, it's a community. Many consumers are repeat shoppers and are extremely vocal about voicing their opinions on the products they have purchased. This of course informs other shoppers who trust the feedback of unbiased users, which is probably one of the largest driving forces for finally pulling the trigger on a purchase. The Q&A section also lends itself to a communal space for clarifying how a product works, if it works, and so forth. Amazon can sometimes be a dangerous place (I recently "blacked out" and bought an acoustic guitar from the site even though I've got the same guitar skill as a cat), but it's also a complete goldmine.
The skincare section is a particularly well-travelled hub on Amazon (in the U.S., whereas the Aus version is still new, so we're getting there), boasting countless pages and reviews for brands even we as beauty editors hadn't heard of. Upon first quick glance, it's a deep sea of hidden treasures, and we needed to dive right in. Below, take a look at the products with over a thousand positive reviews each.
Just recently, this all-natural "cream" (with a consistency of a balm/oil) saw a 5000% increase in sales, a true testament to its moisturising and healing prowess. It's perfect for cracked skin, stretch marks, dry lips, and even damaged hair.
Standout review: "When I woke up, my skin was incredibly soft. Little blackheads and bumps had basically disappeared and I couldn't believe how good my skin felt. And the best part is my skin doesn't feel as oily anymore. My makeup looks so much better. I now use it for nails, cracked feet, and lips. I still only use it at night to give skin a moisture mask. Please try it. I seriously can't believe how amazing this stuff is. 10/10"
If you were curious why a bottle of aloe vera had over 2K reviews, we were right there with you. But according to the description, it's 100% natural, non-sticky, and absorbs quickly, which is much more appealing than most of those green, tacky, off-putting gels.
Standout review: "I highly, highly recommend this product if you are suffering from light acne, dry skin, or keratosis pilaris. I suffer from a mild case of keratosis pilaris on my arms in which I could not use the prescription antibacterial cream because of an allergy to it. It was especially noticeable in the summer months with the heat (sweating) and short sleeves. But after using this, I would say 80% of it has cleared. This has replaced all my lotion, moisturisers, and cream, and I am able to use this liberally."
The hero product on this list, Bio Oil has been the number one best-selling skincare product on Amazon for a whole decade. It's a do-it-all product that remedies just about every skin concern, from stretch marks, to fine lines, to hyperpigmentation, and so much more.
Standout review: "I'm super skeptical of products like these. I went in thinking, 'It's not much money, why not try it?' I had very low expectations. But wow, I've been using it less than a week and I can already notice my darker marks fading. I'm incredibly impressed. I like that it doesn't smell and it feels slightly warm on my skin—it's very pleasant. The packaging also makes it easy to use without using too much or accidentally spilling it when opening (which, as a clumsy person, is reaaaally nice). I would highly recommend this."
In search of the perfect gentle cleanser? Look no further: This formula has three different types of ceramides that help repair the skin's barrier so you can bypass that whole dry, tight post-wash feeling. It's also got niacinamide to help tone down redness and calm the skin, and hyaluronic acid for added moisture.
Standout review: "I read about how great this product was on Reddit, and after giving it a try, I wouldn't use another face wash. It doesn't dry my skin out like others, which I really appreciate."
This 100% hylauronic acid serum in its purest form is said to deliver serious hydration and skin-plumping effects. Apply it to damp skin in circular motions before sealing it in with an emollient moisturiser, and you're skin will be noticeably more supple and smoother.
Standout review: "I am 50+ with large pores and in the winter my face becomes rough looking with age lines around the eyes. After a few days of using this I just looked in the mirror and yes, my face now appears unlined and smoother, with an interesting glow... no kidding. I can't wait to see what this looks like in the summer when the air is more humid. Obviously this doesn't 'remove' lines... but plumps the skin slightly to obscure them... but does the 'how' really matter? NOTE: I have also used real Retin-A and glycolic acid and find this better than either."
A trending product in Amazon's skincare category, this moisturiser is described to be more like a toner that softens and hydrates skin, preparing it to better absorb all forthcoming moisturisers in your routine.
Standout review: "To properly use this lotion, do what thousands of Japanese and Asian women do with this product: Peel cotton pads into thin layers, saturate, then let sit on skin for 3-5 minutes. You will see a VAST difference in plumping + hydration with this synergistic technique vs. just applying the product on your face."
Touted as a "fractioned coconut oil," this high-quality formula is processed in such a way that removes all the long chain fatty acids, leaving only the healthy medium-chain fatty acids. This also means that it has a longer shelf life and is more stable than non-fractioned coconut oils. Use it for everything (skin, hair, lips, cuticles, dwindling bank accounts—just kidding on the last one.)
Standout review: "What a great product. I never expected it to work so well. I should have been buying this for years instead of lotions. Doesn't clog my pores in fact it does the opposite and helps take away my tiny blemish on the back of my arms that usually shows up during winter. I recommend this product. I'm 100% satisfied!"
Witch hazel can be a bit of controversial skincare product, especially when it's formulated with drying alcohols—the opposite effect you want from a toner. However, this blend is alcohol free, super gentle, and fortified with rose petal water and aloe for extra hydration.
Standout review: "This is a WONDERFUL natural toner! I've been using this product now for nearly 3 months, and I fully attribute my clearer complexion to it. I'd been having issues with some undesired pigmentation, and wanted to nip that in the bud pronto! I saw this product recommended on someone's IG page, and ordered it promptly. I love using this with cotton balls, AFTER I've washed my face, or anytime during the day [when] my skin feels dirty, oily, itchy, etc. This is the final clean-up of the deeply ground-in dirt and impurities that even my facial cleanser doesn't remove. I use it every time I wash my face, which is 1-2 times a day (depending on whether or not I've applied foundation that day). I absolutely love it, and highly recommended it."
Meet Amazon's best-selling facial serum. It's got a whopping 20% vitamin C to boost collagen and reduce signs of aging as well as brighten and fade discolouration. However, it's recommended you do a patch test first as the formula is quite potent.
Standout review: "Best serum I've ever used!! My face is smoother than when I was in my 30's, and my sun spots have faded! I noticed improvement on day 3, I kid you not!! Wrinkles are MUCH less noticeable. You will need a moisturiser over it, as it is not a moisturiser! It absorbs quickly and easy to apply! I love it!!!!! I am already ordering more and plan to try their other products. I am 49 and I swear it made me look younger in less than 2 weeks!"
Up next, check out these other cult beauty buys on Amazon.