8 Amazing Beauty Products We Learned About Through Word of Mouth
Trust is a fickle thing, especially when it pertains to the things we put on (and in) our bodies. We read reviews all day long for advice on which entrée to order at dinner, the best cobbler to heal our worn-out soles, and, most frequently, which beauty products to buy. Before purchasing, we're likely to have read tens (even hundreds) of reviews in order to make a decision. But there's a category of recommendations proven to be far more influential: word of mouth.
According to a recent Nielsen online survey, 84% of global consumers across 58 countries trust word-of-mouth recommendations from friends, family, and colleagues over anything else. Trust in online resources is increasing (hopefully that includes our Reviewed series), but when it comes to which offerings are best suited for our skin, bodies, and hair, we listen to our inner circle first and foremost.
It makes sense, really, because we trust their advice for so many other things like relationships, life issues, etc. They know us and also happen to understand our skin, climate, and daily activities. So without further ado, we've listed our favourite products we learned about through word of mouth and why we can't live without them.
Recommended by: a co-worker
"I'll get right to the point: I think I've found my holy-grail cleanser, and it's all thanks to our news editor, Victoria Hoff. She's been raving about this cleanser since I've known her, and though I've always trusted her opinion, I thought I was happy with the cleansers I had been using. I WAS WRONG. This cleanser has a texture like a buttery, fragrant balm that melts instantly when you warm it up in your palms and massage it into your skin. Unlike other balm cleansers, it actually does what it promises and magically melts all my makeup off in one go. It also smells incredible (but not overpowering)—slightly herbal and fresh at the same time—and doesn't leave a film behind after you wash it off, which is my biggest pet peeve. I use the muslin cloth it comes with to lightly exfoliate, and my skin looks plump, clean, and healthy afterward. It makes me look forward to washing my face every night, which is no easy feat. Thanks, Victoria!"
Recommended by: a hairstylist
"I write about this mask so much it's starting to feel ridiculous, but I swear it's only out of genuine love. My genius colourist, Matt Rez, told me about this stuff the first time he ever did my highlights. He was like, 'We don't sell this brand at our salon, but just between you and me, you need to go out and get it.' He was right. The product's formula strengthens colour-damaged hair from the inside out and leaves strands so soft and shiny (but never greasy)! I honestly can't recommend this mask enough. Clearly."
Recommended by: a co-worker
"This is really a shoutout to the whole Tata Harper brand, which is both all-natural and ultra-luxurious. A beauty editor I used to work with, a woman who everyone on the staff admired for being impossibly polished, swore by all things Tata Harper and was always hanging out at the founder's gorgeous farm in Vermont. So now whenever I have the opportunity to try something new from the brand, I do because I know she would approve."
Recommended by: a makeup artist
"Just about every celebrity makeup artist I've interviewed keeps Koh Gen Do foundation in their kit, which is what turned me onto the stuff. They just reformulated so the product is even more featherlight, buildable, and offers incredible coverage while still looking like skin even in HD."
Recommended by: a friend
"I've never been one for super-pink tints—I usually gravitate toward reds and nudes instead. But when a friend showed me the subtle pink and dewy finish of this moisturising balm, I was sold. It smells so good, feels fancy, and adds a luscious glow and plump to your lips. I usually go through a million different balms—but this is the only one that has me going back for more. I'll never give it up."
Recommended by: a co-worker
"I read reviews about this blend of ferulic acid vitamins C and E for months before deciding to try it. It wasn't until more than half of my co-workers sung its praises that I integrated it into my daily routine. Deven, our beauty director, even wrote a love letter to the SkinCeuticals product. And once I started using it, I immediately understood why. It made my skin look brighter, dewier, and more radiant the first time I applied it. The formula works to protect against environmental damage, retain moisture in your skin, improve fine lines and wrinkles, as well as brighten dark spots. It's like a magical one-stop shop for all things skincare."
Recommended by: a family member
"Another great skin product is this argan milk that my mom actually gave me. I'm already a huge fan of Josie Maran's argan oil, so I knew this product would be a home run, too. Turns out I was right—I get the most beautiful dewy glow to my complexion after I use it. It's unlike anything I've ever tried before."
Recommended by: Bruce Grayson, head makeup artist at the Oscars
"MAC Mineralize Blush in Petal Power: What's funny is I've actually owned this gorgeous blush forever but had just never used it (which, in hindsight, feels criminal). However, when I interviewed Bruce Grayson (the head makeup artist at the Oscars) earlier this year, he referred to this blush as one of his must-haves for backstage makeup touch-ups. Realising the name rang a bell, I went home, scrounged through some boxes, and sure enough, found Petal Power. And the rest is history. I've been wearing it weekly (I can't ever not wear blush), love the universally flattering hue of pink, and appreciate how it also has some subtle shimmer which saves me a step if I don't feel like applying highlighter. Thanks, Bruce!"