Why Your Hands Need an Anti-Ageing Moisturiser Too
If you haven’t yet had the pleasure of owning a Grown Alchemist hand cream, you’ll definitely be familiar with the handsome packaging—they’re a mainstay in beauty flatlays. The much-loved Vanilla & Orange Peel Hand Cream ($25) is one of the brand’s top five sellers, which says a lot about its lush scent and easily absorbed formula. A richer version, fragranced with Persian Rose, completes Grown’s hand cream offering. So with two seriously good products already covering our hand-softening needs, we had to know—why add another?
Co-founder Keston Muijs says the brand's newly-launched Age-Repair Hand Cream ($35), was an important addition; it's designed to both treat and prevent ageing. Intrigued? As twenty-something women who previously considered anti-ageing hand creams a purchase we could put off for at least another decade, we certainly were. According to Muijs: “The skin on your hands is much thinner than the rest of the body making it more susceptible to damage; the hands are also heavily exposed to UV rays, which really accelerates the ageing process.” All told, if you want to keep your hands looking young, you'll need to start looking after them now.
Keep reading for Muijs’ thoughts on why you need an anti-ageing hand cream.
Byrdie Australia: You already have two stellar hand creams in your range, why did you feel you needed to add another?
Keston Muijs: All our formulations are created around specific results and objectives and our hand creams are no exception. As we age the collagen in our skin breaks down, and your hands are one of the few places along with your face and neck that are really noticeably affected. We wanted to introduce a hand cream specifically formulated to treat these concerns. The formulation incorporates a potent phyto-peptide to smooth fine lines and wrinkles, correct signs of sun damage and visibly redensify thinning skin.
B: There aren’t many hand creams on the market designed to deliver real anti-ageing benefits—why do you think this is important?
KM: People often forget their hands when it comes to their anti-ageing routine! The focus is on protecting and preparing our facial skin, however our hands are very easily overlooked. We use our hands all day every day, so it’s essential that we care for them as much as we do our faces.
B: Is this hand cream just for women who are experiencing signs of ageing on their hands?
KM: This hand cream is age-repair focused however it also provides a preventative ageing function by protecting the collagen fibres from degradation. As a result this product is suitable for a younger customer concerned with preventing the ageing process.
B: How did you go about selecting the natural actives for this product?
KM: Our product formulation is focused purely around achieving beauty results and involves extensive research and development. The formula incorporates rumex plant extract which lightens skin pigmentation in combination with the phyto-peptide that targets fine lines; together these sophisticated active ingredients provide the optimum broad spectrum age-repair hand cream.
B: How many prototypes did you go through before you nailed the formula? How long does this process generally take?
KM: There were quite a number of prototypes for this product and the formulation process was fairly lengthy. Formulas that incorporate active ingredients like peptides take a lot longer to develop, it is not uncommon to spend 5-10 years developing a natural peptide.
B: Lastly, what was the inspiration behind this particular product’s scent?
KM: Often the active ingredients in a products formula will influence the aroma; this was the case with this particular product. I would describe it as a fresh, clean, and complex scent with base notes of cedarwood, middle notes of geranium and sweet herbaceous fennel, and top notes of rosemary and citrus orange.