Beauty Boss: How Rodial's Maria Hatzistefanis Built an Empire From Her Spare Room

Lisa Patulny

In our Beauty Boss series, we’re highlighting individuals who are owning the beauty space and turning it upside down in innovative ways. You’ll be able to get an exclusive look at their very personal journeys to success as well as hear their advice for anyone wanting to follow in their footsteps. Today, we’re chatting with Rodial and Nip + Fab founder and social media guru Maria Hatzistefanis.

Maria Hatzistefanis is not your average beauty brand founder. Where many are content to hide in the shadows behind their products, Hatzistefanis (or Mrs Rodial as she's known on the Interwebs), is just as beloved as her celebrity-approved brands. It's not hard to see why, a quick scroll through her Instagram feed reveals a woman who is finding new—and stylish—ways to engage with her customer. A force on social media (peep her excellent YouTube channel), this Girl Boss knows beauty and fashion, and business. (She's also passionate about inspiring budding entrepreneurs—her motivational Insta-quotes are proof.)

We caught up with the beauty guru and quizzed her on everything from how she began her business (from a spare room with her own savings), to the importance of social media: “It’s not a job for an intern if you want to do it right.” 

Keep scrolling to learn Maria Hatzistefanis’s secrets to success!

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